Matt Cassarino » usability http://www.mattcass.com My thoughts on business, the Internet and life Tue, 08 Dec 2009 19:04:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 What I learned from eHarmony.com http://www.mattcass.com/2008/01/03/what-i-learned-from-eharmonycom/ http://www.mattcass.com/2008/01/03/what-i-learned-from-eharmonycom/#comments Thu, 03 Jan 2008 14:14:39 +0000 Matt http://www.mattcass.com/?p=92 For the first time ever, I visited eharmony.com tonight after catching one of their TV commercials. Being a website developer by trade, I enjoy browsing popular websites to see if there’s any good lessons to learn. In this case, I found a couple of good lessons:

Lesson #1: Double-check your math.

eharmony-pricing

The last time I checked, 3 x $83.30 = $249.90 not $251.40. I’ll opt for the 3 easy payments, Dr. Warren. (He’s the guy you see on the commercials, and the founder of the site.)

Lesson #2: Pay attention to the details.

eharmony-missing-parens

Where’s the ) after Email?

I’m always telling this to my programmers. The difference between a decent website and a great website is in the details. Personally, I hold it against a website when they have typos and spelling mistakes online. I can’t help it. It’s just plain sloppy. You’re telling me that you can afford a multi-million dollar advertising campaign, but you can’t notice the obvious mistakes on your site. Yikes!

It would take about 2 minutes to fix the above mistakes.

And, no, I didn’t setup my free account on eHarmony.com; I got engaged last September and the wedding is scheduled for August 10th. =)

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