For whatever reason, I’ve never really gotten into Seth Godin even though he has a huge following online and is one of the gurus on web marketing. But I put his little book Meatball on my plate a few weeks ago and while I’m not quite finished with it yet, my experience so far has been very good.

Seth writes in a very matter of fact style. This book reads like he is simply stating facts about what works and what doesn’t work for marketing a new company since the Internet came onto the scene. There were a ton of nuggets throughout this book, a few that stood out to me are listed below. This is definitely one of those books that goes on the “keeper” shelf to be flipped through for bits of wisdom over the next decade.

I look forward to reading more of his work. What really appeals to me about Meatball is that his points make sense after you think about them. It’s just a matter of taking an honest look at your business environment (which has changed for just about every business since the Internet came around) and adapting in the most logical ways possible. Very good stuff, and it makes very good sense. But it’s difficult to change — old habits die hard — even though our business environment and customers in general have changed dramatically.