For the first time ever, I visited eharmony.com tonight after catching one of their TV commercials. Being a website developer by trade, I enjoy browsing popular websites to see if there’s any good lessons to learn. In this case, I found a couple of good lessons:
Lesson #1: Double-check your math.
The last time I checked, 3 x $83.30 = $249.90 not $251.40. I’ll opt for the 3 easy payments, Dr. Warren. (He’s the guy you see on the commercials, and the founder of the site.)
Lesson #2: Pay attention to the details.
Where’s the ) after Email?
I’m always telling this to my programmers. The difference between a decent website and a great website is in the details. Personally, I hold it against a website when they have typos and spelling mistakes online. I can’t help it. It’s just plain sloppy. You’re telling me that you can afford a multi-million dollar advertising campaign, but you can’t notice the obvious mistakes on your site. Yikes!
It would take about 2 minutes to fix the above mistakes.
And, no, I didn’t setup my free account on eHarmony.com; I got engaged last September and the wedding is scheduled for August 10th. =)